I just worked out that illest is meant to be a kool trendy but FAILed way to say sickest. Like this is the sickest t-shirt out there or they are the sickest wheels ive ever seen on a car... what made them think illest was kooler than sickest, why didnt they just call their brand sickest? That would have been kool. :doh: :doh:

That said they had lots of mostly Asian people there, they sold stuff and ran out of stuff, so good luck them, I hope its a success.