Aggressive expansion calls for passionate operators
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After bouncing back with a strong 2010, MIDAS Australia has its sights firmly set on growing the size of its Australian network to become the premier car service and repair provider in Australia.
Midas is looking to attract potential franchisees in 3 possible ways ? by offering the most successful company owned stores at an attractive price, by targeting key ?Greenfield? sites in key locations, and by identifying high growth corridors and making the entire territory available to a new operator.
CEO Tim Hickey believes that the combination of these strong business opportunities and the clear company vision will prove a winning formula to the right franchisee.
?We decided that to be successful and really differentiate ourselves in the market place, we would have to strive to deliver honest, transparent car servicing to every customer, every day. That remains our mission and to indoctrinate this into how we operate, we as a team have committed to a "know where you stand" culture, which applies to not only customers but employees and franchisees as well.
When you consistently treat franchisees with honesty and transparency and they know you are passionate about building their business and growing the brand, you soon become one team.?
Mr Hickey has almost 20 years experience in franchising spending many years with Yum Brands (KFC/Pizza Hut/Taco Bell) in both Australia and the US, with roles including General Manager of a US market for Pizza Hut and Vice President of Marketing for KFC in the US.
?I look for passion to succeed and a real desire to grow a business through customer satisfaction. The technical stuff you can learn but the passion must be inherent? said Mr Hickey.
At the heart of the MIDAS offer is it?s unique Know Where You Stand promise, offering up-front honesty and transparency to its customers right across Australia. Mr Hickey believes this should extend to MIDAS?S franchisees.
?You can expect, and should demand, complete honesty and transparency from your franchisor. Midas is also on the up having recorded outstanding growth in the last 18 months. But to continue growing, we need to attract the best people in our industry to join our brand. As such, we are offering outstanding value on new and existing Midas stores to the right candidates.?
At present there are a number of franchising opportunities available includingcompany stores in West Ryde (NSW) and Blackburn (VIC), new locations in Kippa-Ring (QLD), Harbour Town (Gold Coast) and territories including the Gold Coast and Northern Territory. MIDAS is offering these opportunities at value prices to ensure they attract the very best franchisees.
According to Mr Hickey, ?Midas is a fabulous, well-known brand that is supported by one of the best franchise teams in Australia. Throw in a big dose of passion for excellence and a clear path to growth and we are an irresistible force.?
To find out more about the great opportunities available & benefits of becoming a Midas franchisee please visit www.midas.com.au
